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A case in point: some examples from our research

A case in point: some examples from our research

The on-screen advertising was so successful that the largest corporate chain of dentists in the UK added our product to their consumables stock list!

- by Senior Brand Manager, UK Market Leading FMCG brand  January 6, 2010


These brief examples give you an insight into patients? propensity to watch the screens, and the effects the on-screen promotions have on their brand recognition and on sales.

Let?s talk about how they could boost your education campaign, too.

Example 1: change in purchase behaviour and brand recall

Product surveyed: Market leading electric toothbrush brand

Period: July to August

No. of practices monitored: 60

No. patients interviewed: 1200

Methodology: Exit interview on leaving the surgery

Results:

?

Example 2: recall and experience

Products surveyed: Market leading toothpaste brand

Period: September?to November

No. of practices monitored: 50

No. patients interviewed: 1,000

Methodology: Exit interview on leaving the surgery

Results:

A separate, seven-month study across 150 practices for a mouth rinse brand showed a 47% increase in sales