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A case in point: some examples from our research

A case in point: some examples from our research

We're delighted we've implemented the Intentor screens. Within two days they prompted a patient to book an implant treatment plan worth in excess of £16,000.

- by Ms Murphy (Nottingham)


These brief examples give you an insight into patients? propensity to watch the screens, and the effects the on-screen promotions have on sales.

Let?s talk about how they could boost your education campaign, too.

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Example 1: sales effect, dental treatment

Treatment surveyed: ?Teeth whitening procedure

Period: Six months to September 2009

No. of practices monitored: 150

Results:

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Example 2: recall and experience

?Products surveyed: Four?well-known brands: electric toothbrush, ?toothpaste, chewing gum and mouthrinse

Period: August 2007 to July 2010

No. of practices monitored: 160

No. patients interviewed: 3,400

Methodology: Exit interviews on leaving the surgery?

Results:

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Example 3: sales effect, mouth rinse product

Product surveyed: Branded mouth rinse

Period: 7 months - June to December 2009

No. of practices monitored: 150

Results: