A case in point: some examples from our research
“We're delighted we've implemented the Intentor screens. Within two days they prompted a patient to book an implant treatment plan worth in excess of £16,000.”
- by Ms Murphy (Nottingham)
These brief examples give you an insight into patients’ propensity to watch the screens, and the effects the on-screen promotions have on sales.
Let’s talk about how they could boost your education campaign, too.
Example 1: sales effect, dental treatment
Treatment surveyed: Teeth whitening procedure
Period: Six months to September 2009
No. of practices monitored: 150
Results:
- 41% increase in whitening treatments during periods of Intentor screen promotion
Example 2: recall and experience
Products surveyed: Four well-known brands: electric toothbrush, toothpaste, chewing gum and mouthrinse
Period: August 2007 to July 2010
No. of practices monitored: 160
No. patients interviewed: 3,400
Methodology: Exit interviews on leaving the surgery
Results:
- An average of 89% watched the Intentor screens, compared with 7% who noticed posters and 9% leaflets
- 80% recalled seeing an advertisement for practice treatments, 89% recalled product information, 95% recalled educational messages. 95% watched the film clips
- 85% said the screens helped alleviate the boredom of waiting
- fewer than 5% were not interested!
- 50% indicated they would change their purchasing behaviour
- over the four brands an average 66% recalled seeing the product in practices with screens, compared with fewer than 8% recall in practices without screens.
Example 3: sales effect, mouth rinse product
Product surveyed: Branded mouth rinse
Period: 7 months - June to December 2009
No. of practices monitored: 150
Results:
- An average of 43% increase in sales of advertised product during the periods of screen advertising
- Associated branded products also increased by 28% during the periods of screen advertising