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Industry News: Bad teeth hurting career prospects

June 6, 2016

Public say poor oral health ranks alongside scruffiness, and ahead of weight and dress code violations, as barrier to getting hired.

Britain's tooth decay crisis is damaging life chances, as new evidence reveals over three quarters of the population believe poor oral health will hinder job applicants.

A new survey by YouGov for the British Dental Association shows that 77% of respondents felt that decayed teeth or bad breath would hinder a candidate's chances of securing employment in public or client-facing roles while only half that number (38%) felt the same about being overweight.

62% felt applicants with visibly decayed teeth, missing teeth or bad breath would be at a disadvantage securing any role, with 6 in 10 believing it could hinder promotion prospects.

The survey comes as MPs gather in Westminster to launch the All-Party Parliamentary Group for Dentistry and Oral Health.

Tooth decay remains the number one reason for hospital admissions among young children. Recent official data shows deep oral health inequalities are persisting, with a child born in Blackburn being nearly seven times more likely to experience decay than one born in the Surrey constituency of Health Secretary Jeremy Hunt.

Independent studies have shown oral health problems can have a lasting impact on children's school readiness, impair their nutrition, development, and ability to socialise with other children. More than a quarter of teenagers say they are too embarrassed to smile or laugh due to the condition of their teeth. Dentists argue these new figures show why government must act to break the link between decay and deprivation.

Henrik Overgaard-Nielsen, Chair of General Dental Practice at the British Dental Association, said:

"In a competitive jobs market people are realising that bad teeth mean bad prospects. This new evidence is a stark reminder that a winning smile isn't just for fans of selfies, it's for anyone who wants to get on in life.

"Ministers have viewed oral health as an optional extra for far too long. For the children lining up for tooth extractions in our hospitals decay has long-term consequences. Whether they grow up to be solicitors or receptionists, the state of their mouths can affect their life chances.

"The link between decay and deprivation is still going unchecked in England. We think all children deserve the best start, and government must do more than pay lip service to these shocking inequalities."

The government recently announced 10 pilot preventive programmes in England targeting areas with high decay rates, but has not released any details of the scheme or pledged any dedicated funding.

Notes and references

1. Figures, where stated, are from YouGov Plc's poll for the British Dental Association. Total sample size was 2028 adults. Fieldwork was undertaken between 8-9 June 2016. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

2. According to Public Health England figures published in March 2016, there were 40,970 hospital tooth extractions on under-18s in 2014-15 compared with 32,457 in 2010-11 an increase of 26%.

3. Public Health England data showing wide variations in oral health outcomes of 5-year-old was published in May 2016 .

The data indicates that 55.7% of 5-year-olds in Blackburn with Darwen have decayed or missing teeth, the worst rates of decay in England, compared to just 8.2% in Waverley, which boasts the lowest rate.

4. The National Children's Bureau's Poor Beginnings: Health Inequalities among young children across England?shows that the first five years of a child's life are critical to their future development. Based on official data published by Public Health England, it looks at four key measures of young children's health and well-being - obesity, tooth decay, accidental injury and 'school readiness'. The report provides a clear picture of the health of children under five years old living in England and shows how growing up in different areas of the country has a dramatic effect on their lives.

5. See the Children's Dental Health (CDH) Survey 2013, published 19 March 2015.

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P&G Oral-B Pro Expert Campaign Live

May 16, 2016

Toothpaste from the #1 toothbrush brand recommended by dentists worldwide.

Oral-B Pro Expert Professional Protection Toothpaste developed with Oral-B experts protects the 8 areas dentists check most. It contains Stannous Fluoride Complex, a unique combination of ingredients. It targets and protect against the issues it finds in your mouth: cavities, plaque, gum problems, sensitivity, stains, bad breath, tartar and enamel erosion.

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Investment in dental health of diabetic patients could save NHS millions

May 2, 2016

Tackling the dental health of those suffering with diabetes has been found to create substantial savings in further medical treatments, according to new research.

The study identified a ?statistically significant association' between how looking after gum health led to reduced healthcare costs1 among people newly diagnosed with diabetes.

Analysis of the data from more than 15,000 adults ages 18-64 who were newly diagnosed with Type-2 diabetes found that those who had gum disease treated at an early stage had an average saving of almost ?1,500 in healthcare costs over a two-year period.

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New NHS dental charges announced

April 15, 2016

New NHS dental charges have been announced and will take effect from 1 April 2016.

In the 2015 Spending Review, the government committed to support the Five Year Forward View with ?10 billion investment by 2020 to 2021 to fund frontline NHS services. Alongside this, the government expects the NHS to deliver ?22 billion of efficiency savings because we must make the best use of NHS resources.

For this reason, they have taken the decision to increase dental charges by 5% this year and next.

Band 1

Band 1 course of treatment will rise by 90 pence in 2016 to 2017, from ?18.80 to ?19.70.

This payment covers check-ups and examinations, diagnosis, x-rays, scale and polish, preventive work, and when you need to see a dentist straight away, usually for extreme pain, swelling or excessive bleeding.

Band 2

The dental charge for a band 2 course of treatment will increase by ?2.60 in 2016 to 2017, from ?51.30 to ?53.90.

This payment covers fillings, root canal treatment, relining dentures, extractions, and also any treatment you need that comes under band one.

For example, if you have an examination and a filling you only pay the band two charge.

Band 3

The charge for a band 3 course of treatment will increase by ?11.20 in 2016 to 2017, from ?222.50 to ?233.70.

This payment covers complicated work such as crowns, veneers, dentures and bridges. Once again this payment also covers any treatment that comes under the other two bands. For example, if you have an examination, root canal treatment and a crown, you only pay the band three charge.

Speaking about NHS dental charges, the Rt Hon Alistair Burt MP from the Department of Health says: "Dental charges remain an important contribution to the overall cost of dental services, first introduced in 1951, but we will keep protecting the most vulnerable within society. NHS dental treatment will remain free for those under the age of 18, those under the age of 19 and receiving full-time education, pregnant women or those who have had a baby in the previous 12 months, and those on qualifying low income benefits. If someone does not qualify for these exemptions, full or partial help may be available through the NHS Low Income Scheme."??????

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GSK Corsodyl Gum Health Campaign

April 4, 2016

Around 90% of the population will have gum disease at some point in their life. Despite this, only 10% of patients with bleeding gums would visit a dentist.

Effective plaque control is the best way to help avoid gum disease. However, patient awareness of the condition and compliance with prevention can be a challenge.

Corsody Toothpaste's unique sodium bicarbonate formula is proven to help:

  • Disrupt the plaque biofilm which forms on teeth and gums
  • Remove plaque, even from hard-to-reach areas
  • Stop bleeding gums
  • Keep gums healthy

Corsodyl Treatment Mouthwash, the number 1 selling medicated mouthwash.

After six weeks of using Corsodyl alcohol free mouthwash there is a reduction of 33% in gingival bleeding when compared to brushing alone.

Corsodyl treatment mouthwash delivers gold standard efficacy in treating gingivitis.

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P&G Oral-B Powebursh Campaign

March 15, 2016

P&G Oral-B Powebursh campaign goes live on the network utilising bespoke creative.

The Oral-B PRO 6000 SmartSeries electric toothbrush with Bluetooth is the world's first of its kind with Bluetooth connectivity. Bluetooth communication allows the brush to connect with your smartphone to give you real-time feedback on your brushing habits. The professionally inspired design of the CrossAction toothbrush head surrounds each tooth with bristles angled at 16 degrees, and 3D cleaning action oscillates, rotates, and pulsates to break up and remove up to 100% more plaque than a regular manual toothbrush. The pressure sensor lights up if you brush too hard to prevent harmful over-brushing and there are 5 modes

  1. Daily Clean
  2. Gum Care
  3. Sensitive
  4. Whitening
  5. Deep Clean

With a timer to help you brush for a dentist-recommended 2 minutes. Best of all, it's brought to you by Oral-B the #1 brand used by dentists worldwide.

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Effects hidden sugars have on our oral health

March 8, 2016

New guide highlights the effects hidden sugars have on our oral health.

Public Health England has launched the Eatwell Guide to highlight the dangerous effects hidden sugars can have on our oral health.

The guide is a visual way of showing how to keep a balanced diet, whilst highlighting the negative effects fruit juices and smoothies can have on our oral health.

There is a real problem in getting everyone to recognise when there are hidden sugars in food or drink, which people perceive to be "healthy"; especially in things like smoothies and fruit juices, which are currently very fashionable, Dr Ben Atkins, trustee of the British Dental Health Foundation (BDHF), said.

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GSK Sensodyne Repair & Protect Campaign

March 1, 2016

Sensodyne Repair & Protect is a new, advanced toothpaste that helps repair the sensitive areas of your teeth to stop those painful twinges.

The campaign goes live on the network?utilising bespoke creative developed to raise awareness of the unique benefits of Novamin.

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Invisalign Clear Aligner Campaign Launch

December 16, 2015

Invisalign straightens teeth using a series of nearly invisible, removable aligners that are custom-made specifically for your teeth. As you replace each aligner every two weeks, your teeth will move little by little, week by week, gradually moving towards the projected final position.

Invisalign straightens teeth using a series of nearly invisible, removable aligners that are custom-made specifically for your teeth. As you replace each aligner every two weeks, your teeth will move ittle by little, week by week, gradually moving towards the projected final position.

Comfortable, clear and removable Invisalign transforms your smile without disrupting your life. Something that over 3 million people worldwide have already discovered.

Are you ready for your new smile?

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Tooth Defenders to the rescue

December 15, 2015

Schoolchildren at a primary school in Plymouth are improving their own oral health and that of their classmates, thanks to the innovative Tooth Defenders scheme introduced by the Peninsula Dental Social Enterprise (PDSE) at Plymouth University.

Members of the Community Engagement Team at PDSE have been working with pupils and staff at Prince Rock Primary School to bring the Tooth Defenders scheme to the school?s breakfast club.

The objective of the Tooth Defenders scheme is to establish a supervised tooth brushing club as part of the breakfast club, supported by members of the school?s staff trained as dental ambassadors and giving the pupils the opportunity to be recruited as a Tooth Defender.

Over the course of a week the team have run a training workshop for staff dental ambassadors, where they have been taught how to brush children?s teeth safely and effectively and how to supervise the tooth brushing club.

The Community Engagement Team has worked with the pupils to promote oral health and awareness, learn good brushing techniques, and make good diet and nutrition choices. They have also provided information about accessing local dental care.

They have also recruited Tooth Defenders among the pupils themselves, whose role it will be to help their fellow pupils improve their oral health and adopt healthy lifestyle choices.

Poor oral health can lead to all manner of problems for children. They may experience pain, disturbed sleep and disrupted eating patterns. Children with oral health problems are more likely to need emergency dental treatment and antibiotics, and be admitted to hospital to have teeth removed under general anaesthetic.

Robert Witton is director at Peninsula Dental Social Enterprise. He said: "It is a sad fact that around 26,000 children aged between five and nine are admitted to hospital for dental treatment in the UK, for conditions which are on the whole preventable through better understanding and adoption of good oral health routines. Unfortunately, Plymouth is a city with poor oral health and oral health inequalities.

"The Tooth Defenders initiative has been designed to give primary school children and those who are responsible for them the information, techniques and confidence to look after their teeth properly by giving them ownership of the process. Not only does this result in better oral health for children, but it frees them from pain, gives them increased confidence and encourages them to see their dentist on a regular basis by taking away the fear and anxiety of a visit. We also hope that it will encourage youngsters to think about dentistry as a career!"

Mrs Minter, manager of the breakfast club at Prince Rock Primary School, commented: "We have all thoroughly enjoyed working with Karen and Nicky and seeing the children grow in confidence and independence when brushing their teeth. They really liked the brightly coloured toothbrushes and having their own tube of toothpaste."

Ms Bird, assistant at the breakfast club, added: "The children have been amazing and really enjoyed becoming Tooth Defenders. They are telling all their friends and family and have even shown me how to brush my teeth and not forget to give my tongue a quick brush at the end too."

Max, aged six, said: "I loved it when we dressed up as dentists,"and Jack, aged eight, commented:"I have really enjoyed it, thank you, and definitely learnt something new. I would 100 per cent like to learn more about teeth."

As part of the Colgate Bright Smiles Bright Futures initiative the team plans to enter the project to receive an award which will be judged by a panel from the British Dental Association (BDA) and British Association for the Study of Community Dentistry (BASCD).

More information, including how to receive treatment for your child at dental education facilities run by the PDSE, is available by visiting?

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AquaCare by Veloplex goes live on Intentor network

December 1, 2015

AquaCare Air Abrasion in Dentistry

In cutting mode, AquaCare is used for preparation of cavities without the need for anesthetic or drilling. The AquaCare ?cuts quickly but conservatively, minimizing the removal of sound tooth material and eliminating the risk of chipping or stress fracturing. Unlike conventional rotary cutting instruments, the AquaCare is not in direct contract with the tooth structure. There is no vibration, heat generation, noise or smell. Other Routine procedures commonly performed with the AquaCare include:

1) clearing out fissures

2) preparing surfaces for bonding

3) removing current cement residues from crown and bridges- extra orally???

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NHS England appoints two new deputy chief dental officers

November 16, 2015

Janet Clarke and Eric Rooney have been appointed as deputy chief dental officers by NHS England.

They will both work part time reporting to the chief dental officer, Sara Hurley.

Eric Rooney qualified in 1983 from the University of Dundee and?joined NHS England recently in November, coming from Public Health England where he is a consultant in dental public health in the north west.

?I?am excited about this opportunity to work with NHS England and the dental profession to develop and transform our dental services for the benefit of patients and the public,? Eric said.?????????

Janet Clarke qualified in 1981 from the University of Birmingham and currently works as the associate director for dental services in Birmingham Community Healthcare Trust.

Janet will start her role on the 1 January 2016 and she has previous experience in the domains of wider healthcare policy, dental commissioning and undertaking operational healthcare management and strategic leadership assignments.

?I look forward to joining NHS England and working to further develop initiatives to continue to improve the oral health of adults and children, particularly the most vulnerable in our societ,? Janet said.??????

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Intentor supports the BDHF's Mouth Cancer Action Month

November 2, 2015

Intentor supports the BDHF's Mouth Cancer Action Month with an screen campaign in November???.

Although there are risk factors heavily linked to the disease, mouth cancer can affect anybody - that's why it's so important that we all know what to look out for. The campaign is all about taking action. Don't leave that ulcer unattended for more than three weeks. Don't ignore that unusual lump or swelling or red and white patches in your mouth. Early detection could save your life.???

In addition to our year-round campaigning on mouth cancer awareness, during November we run Mouth Cancer Action Month - a month-long event which aims to raise awareness of mouth cancer and make a difference by saving thousands of lives through early detection and prevention.


Mouth Cancer Action remains a focal point for everybody across the country to take action and help spread awareness of the disease. Your support for the campaign continues to grow year-on-year, as does our passion to reduce the number of lives effected by mouth cancer.???

During the campaign we aim to get more mouth cancers diagnosed at an early stage by increasing education of the risk factors and signs and symptoms while encouraging everybody to discuss them with their dental professional.

As long-time campaigners for mouth cancer, everybody at the British Dental Health Foundation is passionate and committed increasing awareness of the disease and reducing the number of lives lost to it every year.

In the UK, more than 6,700 people were diagnosed with mouth cancer last year. The disease has grown by a third in the last decade - and remains one of very few cancers which are predicted to increase further in the coming years - that's why Mouth Cancer Action is so important.

Mouth cancer takes the lives of more than 2,000 people each year in the UK, which is more than testicular and cervical cancer combined. Mouth cancer also takes more lives a year than road traffic accidents. By knowing more about the risk factors, living healthier lifestyles and by learning what to look out we can help reduce our risk and lower the number of lives that mouth cancer effects.


Please visit? find out how you can get involved in Mouth Cancer Action Month. ???

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Significant growth and achievements

October 14, 2015

Oasis Dental Care, a leading provider of NHS, private and specialist dental care in the UK, has moved up an impressive 90 places in the 2015 Sunday Times Grant Thornton Top Track 250.

The prestigious annual league table of British businesses ranks Britain?s leading private mid-market growth companies by sales.? Appearing in the Top Track 250 for the last three years, Oasis has jumped from 209 in 2014 to 119 this year.

Oasis Dental Care?s success can be attributed to a time of significant growth and achievements.? In the last year alone, Oasis Dental Care, which now has 350 practices across the UK and Republic of Ireland, has gone through a period of rapid expansion - growing by over a third in size.?

Recent acquisitions including Apex Dental and Smiles Dental, which saw Oasis break into the Republic of Ireland and Scotland for the first time, increased the number of practices by 135 since 2014.

During this time, turnover has increased by 48 per cent and EBITDAE by 46 per cent in the same period.? As a result, private revenue has grown by 8.6 per cent on a like for like basis.

Putting patients at the heart of everything it does, Oasis Dental Care now engages almost 1,500 dentists and 3,000 staff to deliver high quality dentistry to its 2.8m patients. As it continues to expand, consistency in delivering quality dental services to patients across its practices is vital to the company?s success.

The largest chain of private dentistry in the UK, whilst also being the second biggest provider of NHS dental care, Oasis is committed to increasing access to affordable quality dentistry and expanding choice.? It has been championing clear transparent pricing, moving to single price points in most practices, as well as extended opening hours ? with many practices opening 8am to 7pm at least three days a week, some practices also open Saturdays and a few extending to seven days a week.

Justin Ash (pictured), chief executive at Oasis Dental Care, commented: "Firstly, I want to express my thanks to staff and dentists for their hard work to achieve this success. Seeing the company jump so many places in this year?s Top Track 250 is a real achievement and testament to the hard work that the team have put in across the board.? It?s been a year of tremendous growth, driven by both organic growth and acquisitions and mergers. As we work towards building Oasis as the first national UK brand in dental care, we are 100 per cent committed to providing a combination of high quality, committed staff and excellent facilities to deliver a clear consumer offering."

To find out more about Oasis Dental Care -

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Brush Baby launches the 2015 campaign

October 5, 2015

Brush Baby specialise in Early Years Toothcare and want to help parents give their children good foundations for lifelong healthy teeth.

They have developed advanced products, such as our DentalWipes?, Chewable toothbrush, BabySonic and FlossBrush, that care specifically for babies, toddlers and young childrens dental and teething need???s.

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Don't risk ending up toothless in the tackle

September 14, 2015

The Rugby World Cup kicks off later this week and the British Dental Health Foundation has taken a look at our kids on-field habits - finding that only a third1?of our children are wearing?mouthguards?while playing rugby at school.

These results could indicate a lack of knowledge when it comes to the potential dangers to dental health that children have on the rugby pitch. Not wearing a mouthguard can result in cracked or even?knocked out (avulsed) teeth, and with that severe pain and a lifetime of extensive and possibly expensive treatment.

Chief Executive of the British Dental Health Foundation, Dr Nigel Carter OBE, highlighted the importance of having the proper protection on the playing field: "The Rugby World Cup is a fantastic occasion for Britain and also a fantastic arena for us to spread our safety message. When you see your team run out on that pitch, every single one of them will be wearing a mouthguard, they would think it crazy not to.

"Mouthguards for children, therefore, should not be optional; they should be one of the first things in the kit bag. Rugby by its very nature is very physical and accidents happen, sporting injuries are a leading cause2?of adults losing teeth. Wearing a mouthguard is a simple and cheap way of ensuring kids safety.??????

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Philips Sonicare launches the 2015 AirFloss Pro campaign

August 3, 2015

For those who don't floss consistently, AirFloss Pro is the easiest way to effectively clean between teeth. AirFloss Pro can be used with mouthwash or water and is clinically proven to be as effective as floss for gum health.

A copy of the creative material produced and on air is available to view in the (Advertiser - Sample Campaigns) section of the site.


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Dentists may end up paying less tax

July 8, 2015

Following the promises made in the election campaign the main focus was, unsurprisingly, on cuts to welfare spending.

Two tax measures will benefit most dentists

First, the higher rate threshold will increase from ?42,385 in 2015-16 to ?43,000 in 2016-17.

This will undoubtedly benefit many dentists as the majority are higher rate taxpayers.

The amount people will have to earn before they pay tax at 40% will increase from ?42,385 in 2015-16 to ?43,000 in 2016-17.

Second, the tax-free personal allowance will be increased from ?10,600 in 2015-16 to ?11,000 in April 2016.

The tax-free personal allowance ? the amount people earn before they have to start paying income tax ? will increase to ?11,000 in 2016-17.??????

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NHS failing to direct patients to dentists

June 16, 2015

Patients are still facing problems finding an NHS dentist in England, research suggests.

The Which? report said the problems needed to be investigated.??????

Access to dentistry within the NHS has been a long-running problem.

To help patients navigate their way round the system, NHS Choices now provides details of which dentists accept new NHS patients.

But researchers from consumer group Which? found three in 10 advertising availability could not actually take on new patients.

There are 7,500 dental practices that provide NHS services, but only 4,500 of them were advertising as being able to see NHS patients.

Undercover Which? researchers contacted 500 of those, choosing them randomly across the country.

As well as some not having availability, 29% of those that could take on new NHS patients had waits of at least two weeks for an appointment - with one saying it would be eight to nine months before the patient could be seen.

Some practices also made people "jump through unnecessary hoops" such as visiting the surgery to fill out forms or asking patients to pay deposits.

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Whitewash launches whitening stips and gel campaign on Dentist TV

May 4, 2015

WhiteWash Professional Whitening Strips are mouldable plastic strips containing the optimum amount of whitening gel to simply, safely, and effectively, whiten your teeth. With a unique gentle whitening formula that helps to limit tooth sensitivity, these enamel-safe professional whitening strips are designed to follow the contour of your teeth, enabling you to safely and comfortably achieve whiter teeth by applying the strips for 60+ minutes once a day for 14 days.

WhiteWash Professional Teeth Whitening Gel has been designed to help you conveniently achieve a whiter smile with the least possible hassle. Our Professional Teeth Whitening Gel also contains a number of specially selected ingredients to help reduce sensitivity.??????

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Teeth whitening an essential service

April 6, 2015

A dental practice is a business and should be treated as such. If it fails to turnover a profit, it will not succeed. To ensure the longevity of your practice, there are, of course, many avenues you can turn down, but one sure-fire way of increasing profitability is by improving the services and products you offer and sell.

One example of such services would be teeth whitening, which, as a treatment option, is an excellent practice builder.

Tooth whitening is becoming an increasingly popular treatment, and one that not only benefits patients, but practices as well. From the dental professional?s perspective, tooth whitening can prove a powerful source of extra income. The treatment can keep appointment books full and some practices may even experience an influx of new patients as a direct result of their teeth whitening services.??????

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Launch of Tepe Interdental Brushes Campaign

March 2, 2015

The campaign is supported with new unique spports toools such as:

  • Personalised Video By Email
  • Proactive Product Stocking
  • ???Personalised Leaflets By Email

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Sugar consumption having a ‘devastating’ effect on dental health

February 2, 2015

These calls came?from the British Dental Health Foundation (BDHF), which has backed a campaign?from TV chef Jamie Oliver against the use of excess sugar in foods.

?The effects that sugar consumption is having on children?s dental health cannot be understated,??Dr Nigel Carter OBE, chief executive of the British Dental Health Foundation, said.

?Shockingly, a recent study found half of eight year olds have visible signs of decay on their teeth and a third of children are starting school with visible signs of tooth decay.

"These figures are alarming but are unfortunately only the tip of the iceberg when it comes to the effect sugar is having on dental health.

Tooth decay is the number one reason for hospitalisation in children and while we cannot blame the food and drink industry entirely, they do have to take a sizeable portion of the blame.

We believe that if decisive action is not taken soon, then all of our dental health, not just children?s, will continue to suffer the consequences.

Mr Oliver has highlighted the fact that 26,000 primary school aged children were admitted to hospital due to tooth decay last year, with children tooth extractions costing the NHS around ?30 million per year, the key cause being tooth decay.

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Reckitt Benckiser's Nurofen Plus campaign launches

January 5, 2015

A double-action pain relief for when you need more from your painkiller. This product contains Ibuprofen and Codeine, is indicated for three days use only and can cause addiction.

Nurofen Plus uses a combination of ibuprofen and codeine, and works at the source of your pain. Ibuprofen also has anti-inflammatory properties that help to reduce swelling. It relieves acute, moderate pain which is not considered to be relieved by taking a single painkiller, such as ibuprofen, aspirin or paracetamol alone.

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Millions getting their teeth into oral health

December 15, 2014

Visitors to the British Dental Health Foundation's website?have increased by a staggering 155 per cent in the last year alone. After an online re-launch more than 12 months ago, the charity believes the coverage of oral health issues in national media has played a significant part in people wanting to know more about the health of their mouth.

Chief Executive of the British Dental Health Foundation, Dr Nigel Carter OBE, said: "Throughout the years we have strongly invested in developing high quality online platforms and materials based on core values of original content, delivered regularly by reliable and trustworthy sources.


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Support National Mouth Cancer Month

November 3, 2014

Growing mouth cancer rates means one in seven of us know someone affected by the disease.???

New research looked into whether we knew people diagnosed with mouth cancer, a survivor or still battling mouth cancer and the number of mouth cancer scares someone close to them had experienced and found one in seven people knew someone affected by the disease.

With cases of mouth cancer approaching 7,000 and deaths exceeding 2,000 for the first time, mouth cancer campaigners believe more people could soon know someone affected.

The results have been published by oral health charity the British Dental Health Foundation, who aim to raise awareness of the disease through?November's Mouth Cancer Action Month.

The campaign, sponsored by Denplan, will be aiming to get more mouth cancers diagnosed at an early stage by increasing education of the risk factors and signs and symptoms while encouraging everybody to discuss them with their dental professional.

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Schools to help brush away tooth decay

October 14, 2014

The?National Institute for Health and Care Excellence (NICE)?has released new guidelines encouraging schools and nurseries to help children brush their teeth, particularly in disadvantaged areas of England.

Under the proposals, schools will be urged to supervise children age three to 11 brushing their teeth for two minutes twice a day. Pupils will also be given toothpaste and a toothbrush to take home.??????

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Listerine launches Advanced Defence Gum Treatment Campaign

September 8, 2014

Listerine Advanced Defence Gum Treatment creates an invisible protective shield that prevents plaque germs from attaching to tooth surfaces, allowing gums to repair and restore themselves to a natural, healthier state.???

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Colgate Total Pro Gum Health Campaign

July 1, 2014

The Colgate Total Pro Gum Health complete system provides a comprehensive gum care regimen to combat plaque and isclinically proven to improve gum health.

Colgate has chosen Intentor as part of a major integrated campaign to launch the Colgate Total Pro Gum Health System.

Intentor?s production team has worked with bespoke creative to produce a 30 second advertisement featuring the benefits of a suite of products including: paste, mouth wash, floss and a special toothbrush.

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Dentists aim for drill-free future

June 30, 2014

They say "Electrically Accelerated and Enhanced Remineralisation" can strengthen the tooth and reduce dental caries - areas of tooth decay.???

A new idea to encourage teeth to repair themselves may see the end of the fear-inducing sound of the dentist's drill, researchers say.

Researchers at King's College London believe electricity can be used to strengthen a tooth by forcing minerals into the layer of enamel.

They hope it will get rid of the need for drills, injections and fillings.

A company has been set up to bring the technique to the dentist's chair in the next three years.

Minerals such as calcium and phosphate naturally flow in and out of the tooth. Acid produced by bacteria munching on food in the mouth help leach minerals out.

The group at King's apply a mineral cocktail and then use a small electric current to drive the minerals deep into the tooth.

"What it wont do is physically re-grow a tooth," he added???

This is the launch of a company - Reminova - which will be based in Perth, Scotland.

There is no device to see and due to confidentiality there has been no published evidence of the technique's effectiveness in medical journals.

Prof Nigel Pitts, one of the inventors and an investor in the new company, told the BBC: "This is early stage - you don't start with the finished product - but we're excited because we think it is groundbreaking.

"We have set up a company to convert it from a demonstration technology into a viable commercial product that we can put into the hands of dentists around the world."

He said the technology had the potential to replace the need for many existing fillings, but could not tackle large "end-stage" cavities.

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Could red wine be used to prevent dental cavities?

June 10, 2014

As such, scientists are on the lookout for natural products that may be used to control biofilms and are suitable for long-term use.

Its healthful effects on the heart are well documented, but a new study suggests another part of the body may benefit from moderate red wine consumption: our teeth.

The researchers behind the new study, which is published in the?Journal of Agricultural and Food Chemistry, explain that the oral cavity is "an enormously complex" and unique habitat within the human body.

Hundreds of microbial species co-exist within the human mouth simultaneously. Because the teeth are "non-shedding surfaces," microorganisms are able to adhere to them for long periods of time, which can lead to the formation of biofilms and dental plaque.

Forming a symbiotic relationship within dental plaque, bacteria such as streptococci or lactobacilli are able to produce organic acids in high levels following the fermentation of dietary sugars. These acids demineralize the surface of the teeth, leading eventually to periodontal disease or tooth loss. Up to 60-90% of the global population are affected by these oral diseases.

Antimicrobial agents can be prescribed to control plaque and reduce oral biofilms, but side effects are associated with some of these, including reduced taste perception and discoloration of the gums. Also, it is possible that the use of these antimicrobials is contributing to drug resistance in the bacteria.

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GSK Sensodyne Novamin Campaign

June 9, 2014

GSK Sensodyne Novamin Campaign goes live on the network.

Utilising bespoke creative developed to raise awareness of the unique benefits of Novamin.

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Oral bacteria may cause heart disease

May 15, 2014

"Our intent is to increase physician awareness of links between oral bacterial infection and heart disease. Understanding the importance of treating gum disease in patients with heart disease will lead to future studies and recommendations for careful attention to oral health in order to protect patients against heart disease," says cardiologist Alexandra Lucas of the University of Florida, College of Medicine, who is a co-investigator in the research.

A University of Florida study shows that the same bacteria that cause?gum disease?also promotes?heart disease?- a discovery that could change the way heart disease is diagnosed and treated. Researchers reported their findings at the annual meeting of the American Society for Microbiology.

"We report evidence that introduction of oral bacteria into the bloodstream in mice increased risk factors for atherosclerotic heart disease. Our hope is that the American Heart Association will acknowledge causal links between oral disease and increased heart disease. That will change how physicians diagnose and treat heart disease patients," says Irina M. Velsko, a graduate student in the University of Florida's College of Medicine, who presented the data.

Heart disease is the leading cause of death in the North America. Gum disease affects 46 percent of the U.S. population and is caused by bacteria that grow on the teeth under the gums. Although doctors know that patients with gum disease are at higher risk for heart disease, gum disease isn't viewed as a traditional risk factor for heart disease. In 2012, the American Heart Association published a statement that they support the association between gum disease and heart disease, but not causal association.

In the study, the researchers infected mice with four specific bacteria (Porphyromonas gingivalis, Treponema denticola, Tannerella forsythia, Fusobacterium nucleatum) that cause gum disease and tracked their spread. Once the bacteria were detected in the mouse gums, heart and aorta, researchers saw an increase in risk factors, including?cholesterol?and?inflammation, associated with heart disease.

Funded by the National Institutes of Health/National Institute of Dental and Craniofacial Research, this study is part of a larger study on the effects of gum disease on overall health being conducted in the laboratory of by Kesavalu Lakshmyya in the University of Florida's Department of Periodontology in the College of Dentistry.

"In Western medicine there is a disconnect between oral health and general health in the rest of the body; Dentistry is a separate field of study from Medicine. The mouth is the gateway to the body and our data provides one more piece of a growing body of research that points to direct connections between oral health and systemic health," says Kesavalu.

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GSK Sensodyne Complete Protection Campaign

May 5, 2014

GSK Sensodyne Complete Protection campaign goes live on the Intentor network.

Gum recession is one of the most common causes of dentine exposure which can lead to sensitivity. ?With twice daily brushing Sensodyne Complete Protection helps maintain healthy gums.???

New Sensodyne Complete Protection has been specially designed for people with sensitive teeth. ?With twice daily brushing it:

  • creates a protective mineral layer over sensitive areas to shield you from the pain of sensitive teeth
  • strengthens & rehardens enamel
  • helps control plaque
  • helps maintain healthy gums
  • freshens breath
  • helps maintain natural whiteness
  • gives a clean feeling

Sensodyne Complete Protection is powered by an advanced technology?called NovaMin ?,??that delivers the natural building blocks of teeth (calcium & phosphate) to sensitive areas creating a tooth-like mineral layer over the dentine surface.

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LISTERINE Advanced Defence Gum Treatment Campaign

April 1, 2014

LISTERINE Advanced Defence Gum Treatment creates an invisible protective shield that prevents plaque germs from attaching to tooth surfaces, allowing gums to repair and restore themselves to a natural, healthier state.

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Tooth loss linked to depression and anxiety

March 21, 2014

At the conclusion of this national study, the researchers found that depression and anxiety are associated with tooth loss. Funding for this study was provided by the National Institutes of Health National Institute of General Medical Sciences of the, U54GM104942.

At the 43rd Annual Meeting & Exhibition of the American Association for Dental Research (AADR), held in conjunction with the 38th Annual Meeting of the Canadian Association for Dental Research, R. Constance Wiener, from West Virginia University, Morgantown, presented a research study titled "Association of Tooth Loss and Depression and Anxiety."

Tooth loss from caries and periodontal disease is an outcome from complex, chronic conditions. Several biopsychosocial factors are involved, including accessing care. Individuals reporting dental?anxiety?may avoid dental care; and individuals with?depression?may be negligent in self-care. In this study, researchers examined a potential association of tooth loss with depression and anxiety.

The Behavioral Risk Factor Surveillance System (BRFSS) Survey is a complex, telephone survey of the Centers for Disease Control and Prevention and state health departments. In this study, the researchers used the BRFSS 2010 data (451,075 respondents). Analysis involved frequency, Chi square analysis, and complex survey logistic regression. Participants eligibility included being 19 years or older, and having complete data on depression, anxiety and tooth loss.

There were 76,292 eligible participants; and 13.4% of participants reported anxiety, 16.7% reported depression, and 5.7% reported total tooth loss. The sample was evenly distributed between males and females; there were 68.7% non-Hispanic whites, 12.7% non-Hispanic blacks, 12.5% Hispanics, and 6.8% other. In Chi-square analysis by tooth loss: depression, anxiety, and a combined category of depression or anxiety were significantly different in tooth loss (p

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Epigenetics and oral health

March 7, 2014

"What's most exciting is the possibility of screening for many of these potential oral health problems from an early age so that we can prevent them or reduce their impact."???

A visit to the dentist could one day require a detailed look at how genes in a patient's body are being switched on or off, as well as examining their pearly whites, according to researchers at the University of Adelaide.

In a new paper published in the?Australian Dental Journal, researchers from the University of Adelaide's School of Dentistry have written about the current and future use of the field of epigenetics as it relates to oral health.

Speaking on Dentist's Day, co-author Associate Professor Toby Hughes says epigenetics has much to offer in the future treatment and prevention of dental disease.

"Our genetic code, or DNA, is like an orchestra - it contains all of the elements we need to function - but the epigenetic code is essentially the conductor, telling which instruments to play or stay silent, or how to respond at any given moment," Associate Professor Hughes says.

"This is important because, in the case of oral health, epigenetic factors may help to orchestrate healthy and unhealthy states in our mouths. They respond to the current local environment, such as the type and level of our oral microbes, regulating which of our genes are active. This means we could use them to determine an individual's state of health, or even influence how their genes behave. We can't change the underlying genetic code, but we may be able to change when genes are switched on and off," he says.

Associate Professor Hughes is part of a team of researchers at the University of Adelaide that has been studying the underlying genetic and environmental influences on dental development and oral health.

He says that since the completion of the Human Genome Project in 2007, epigenetics has had an increasing role in biological and medical research.

"Dentistry can also greatly benefit from new research in this area," he says. "It could open up a range of opportunities for diagnosis, treatment and prevention.

"We know that our genome plays a key role in our dental development, and in a range of oral diseases; we know that the oral microbiota also play a key role in the state of our oral health; we now have the potential to develop an epigenetic profile of a patient, and use all three of these factors to provide a more personalized level of care.

"Other potential oral health targets for the study of epigenetics include the?inflammation?and immune responses that lead to?periodontitis, which can cause tooth loss; and the development and progression of oralcancers.

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Industry News: Nursery toothbrushing saves £6m

February 3, 2014

Public Health Minister Michael Matheson said: "This is an amazing achievement and shows just how much can be saved from a very simple health intervention". This has seen less tooth decay in children which means less toothache, fewer sleepless nights and less time off school.

A scheme to encourage nursery children to brush their teeth has saved more than ?6m in dental costs, according to a new study.

Childsmile involves staff at all Scottish nurseries offering free supervised toothbrushing every day.? Glasgow researchers found that the scheme had reduced the cost of treating dental disease in five-year-olds by more than half between 2001 and 2010.? The programme was launched in 2001 and costs about ?1.8m a year. It emphasises the importance of toothbrushing and helps parents establish a healthy diet from the earliest stage.A number of nurseries and schools in targeted areas also provide fluoride varnish and toothbrushing in primary one and two.

An evaluation, funded by the Scottish government and carried out by Glasgow University, found that fewer children needed dental extractions, fillings or general anaesthetics as a result of the programme. There was also said to be a drop in the number of children needing hospital treatment for dental problems, freeing up operating theatres.

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Hot Topics In Dentistry - What You Need To Know

January 6, 2014

Right now, we're involved in a range of?conversations, consultations and evidence-giving exercises. It might be hard to see because the advances we make can be slow and small, but we want you to be up-to-date on the bigger bits of work; go to

It can be hard staying on top?of?what's going on at a policy-level.?Policies can be understood as political, management, financial, and administrative mechanisms arranged to reach explicit goals. The BDA works on the membership's behalf to ensure governments develop and execute the best policies for dentists.

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Launch Of Sensodyne Complete Protection 2013 Campaign

August 5, 2013

The new Sensodyne Complete Protection campaign goes live today on Intentor as part of this major brand's national media activity.

A copy of the creative material produced and on air is available to view in the {Advertiser - Sample Campaigns} section of the site.

This launch follows the success of previous campaigns where additional consumer research was used and utilises bespoke creative material from the national campaign.

Sensodyne Complete Protection is powered by a unique technology called NovaMin? ?

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Colgate Sensitive Pro Relief Campaign

May 6, 2013

A copy of the creative material produced is available to view in the {Advertiser - Sample Campaigns} section of the site.

This national campaign has launched to promote Colgate?s first sensitivity system with Pro-Argin? technology for instant relief and long lasting protection.

Activity on TV and the Intentor platform uses creative material consisting of a 30 second advertisement.


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Industry News: Dentists, dental hygienists and dental therapists are being presented with virtual 3D mouths to explore

April 29, 2013

The University of Leeds is the first institution in the UK to invest in enough virtual mouths so that every student on its courses can regularly experience the virtual world of dentistry.

Dental students at the University of Leeds Dental Institute will be the first in the UK to cut their teeth on new simulation technology, allowing them to hone their drilling skills on virtual patients.

The next generation of dentists, dental hygienists and dental therapists are being presented with virtual 3D mouths to explore, where they can practice using drills to remove tooth decay.

The technology should help students bridge the gap between learning the theory of dentistry and the moment they face a real patient for the first time.

The virtual mouth uses haptic technology, similar to that used in flight simulators for pilot training or used in hand-held controllers that vibrate in computer games.

When drilling into teeth, the virtual mouth gives students tactile feedback, so they can experience the difference between drilling into health enamel or decaying teeth. It is this sensation of resistance that helps students learn how much pressure to use when drilling.

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