Articles

 A copy of the creative material produced and on air is available to view in the {Advertiser - Sample Campaigns} section of the site.

Colgate has launched the 2012 Sensitive Pro Relief campaign, again utilising bespoke creative material that Intentor's production team developed. This follows the success of the European acclaimed 2011 campaign.

The campaign has the creative material as utilised in other TV activity consisting of a 20 second advertisement.

A copy of the creative material produced and on air is available to view in the {Advertiser - Sample Campaigns} section of the site.

This campaign was launch following the success of the trial campaign for the Total Care product in 2010 which was supported with point of sale research.

The campaign has the creative material as utilised in other TV activity consisting of a 20 second advertisement.

A copy of the creative material produced and on air is available to view in the {Advertiser - Sample Campaigns} section of the site.

The first group of dental students have graduated from a school set up to tackle the shortage of NHS dentists in south-west England.

The Peninsula Dental School, in Plymouth, said 30 of the 47 dentists graduating planned to stay in Devon and Cornwall.

It said the graduates had decided to remain in the counties to complete their on-the-job training.

The 30 graduates will work at NHS Trusts throughout Devon and Cornwall.

Historically there has been a great demand for NHS dentists in Devon and Cornwall.

In 2004, BBC News reported that 42% of people living in the Teignbridge area had access to an NHS dentist compared to 49% across England.

In 2006, the Bond Street NHS dental practice in Redruth received more than 9,000 applications, but there were only enough places for about 7,500 people.

The Peninsula Dental School opened its doors to its first students in September 2007.

This campaign was launch following the success of the Pro Relief campaign and the trial campaign for the Professional range of products product which was supported with consumer research.

The campaign utilises a rotation of two 30 second bespoke built advertisements.

A copy of the creative material produced and on air is available to view in the {Advertiser - Sample Campaigns} section of the site.

Chief dental officer Barry Cockcroft promised dentists a 'positive step' towards clearing up the confusion over tooth whitening today (Friday) at a presentation held by the British Dental Bleaching Society (BDBS).

The BDBS staged a bleaching symposium to kick off a two-day World Aesthetic Congress which is celebrating its 10th anniversary this year.

Dentists have been urgently calling on the government to clear up the confusion over tooth whitening products.

And yesterday (Thursday) CDO Barry Cockcroft met with the Department for Business, Innovation and Skills (BIS) and went some way towards resolving the concerns about the position trading standards officers are adopting in relation to tooth whitening products.

Dentists claimed that the Essex investigation by trading standards officers, which took place last month, was having a major impact on the availability of hydrogen peroxide-based whitening products to dentists  – a supply problem that the BDA said could lead to patients seeking ‘illegal and dangerous' whitening treatments elsewhere.

Mr Cockcroft told delegates at WAC that a proposed amendment on tooth bleaching would be going from the Commission to the EU Parliament and that this was a positive step.

Also addressing the crowd at the symposium was Mike Volk, sales and marketing manager at Dental Directory, the company affected by the recent trading standards stance.

The OFT is considering undertakings offered by Integrated Dental Holdings (IDH) and Associated Dental Practices (ADP) in relation to their merger, in lieu of a reference to the Competition Commission.

In order to remedy competition concerns, the parties have offered to divest their practices and NHS contracts in the local areas in which the OFT identified concerns.

IDH currently operates over 320 dental practices while ADP operates over 130. The joint venture between The Carlyle Group (previously unconnected with either party) and Palamon Capital Partners LP (the previous owner of ADP) brings together IDH and ADP under single ownership.

After a merger investigation, the OFT considers that a merger of the two dental practice operators would lead to a realistic prospect of a substantial lessening of competition in nine local areas in England.

The OFT found that the parties compete against each other in some locations for patients in order to fulfil their NHS treatment quotas. While many aspects of NHS dentistry are regulated, the OFT is concerned that the merger could lead to a lessening of competition on some non-price factors such as convenience for patients.

Amelia Fletcher, Chief Economist at the OFT, said:

'The evidence in this case suggests that dental practices offering NHS treatments do compete and that patients value the quality of care they receive as well as convenience factors, such as opening times.

'We are concerned that the joint venture would allow IDH and ADP to reduce the quality of their offering in some locations. We are therefore pleased that the parties have offered to divest their practices and NHS contracts in the areas of concern, which we believe would restore competition to pre-merger levels while not affecting the large bulk of the deal.'

This campaign was launch following the success of the trial campaign for the Orbit Complete product in 2008 which was supported with consumer research.

The campaign has the creative material as usitised in other TV activity consisting of a 30 second advert with to further 10 second advert bursts.

A copy of the creative material produced and on air is available to view in the {Advertiser - Sample Campaigns} section of the site.

An independent poll on tooth whitening reveals for the first time ever in the UK the public's attitudes to tooth whitening and public safety. The survey was carried out by dental regulators, the General Dental Council (GDC), and shows that more than 80% of the 1,021 adults polled thought tooth whitening should only ever be carried out by a dental professional.

‘We are concerned about the risk to  An independent poll on tooth whitening reveals for the first time ever in the UK the public's attitudes to tooth whitening and public safety.

The survey was carried out by dental regulators, the General Dental Council (GDC), and shows that more than 80% of the 1,021 adults polled thought tooth whitening should only ever be carried out by a dental professional.

The GDC believes tooth whitening should always be carried out by registered, trained and qualified dental professionals.

This poll shows that the public support this – with 86% of those surveyed agreeing that tooth whitening should be carried out by registered, trained and qualified dental professionals and with 89% of those who have had (or planned to have) tooth whitening in agreement with this.

Just 4% of the public and 6% of those who had tooth whitening (or planned to have it) disagreed.

These new findings also reveal that many of the public support the GDC's views with 75% of those polled thinking the GDC should prosecute anyone practising tooth whitening illegally.

In March in the first case of its kind, the GDC successfully prosecuted a clinic's boss for ‘illegally' performing tooth whitening, warning it will bring similar proceedings in the future.

Paul Hill, director of PW Healthcare Consulting Limited, pleaded guilty to four offences, including practising dentistry while not registered as a dentist or dental care professional between 2 October 2010 and 11 March 2011.

He was ordered to pay a total of £6,265 in fines and costs, and PW Healthcare Consulting Limited, which trades nationally as Style Smile Clinics, was ordered to pay a total of £6,765. The amounts included costs of £5,500 for the GDC.

The GDC launched the case after it received hundreds of complaints from members of the public and dental professionals about tooth whitening treatment which focus on the risk to patient safety from poor quality tooth whitening being carried out by untrained or poorly trained staff and by individuals who are not registered dental professionals.

Charges relating to two other people and one other company have been adjourned until 18 May.

Chief executive and registrar of the GDC, Evlynne Gilvarry, said at the time of the prosecu te public posed by such potentially hazardous treatment being provided by people without the training and qualifications necessary for registration as a dental professional.'

The GDC's view is supported by the Department of Health, that says tooth whitening should be performed by a suitably trained and competent dentist or dental care professional.

Thousands of people have their teeth whitened every year in high streets and shopping centres, by staff with no formal dental training.

Of those polled, 47% would decide to get tooth whitening done based on a referral by a dentist of dental care professional; 42% would follow the guidance of an advert/the internet/media or other, and 26% would go on personal recommendation.

Eight out of 10 of those people who had tooth whitening in the last 12 months, or who planned to have it in the next 12 months, would choose to have it done at a dental surgery.

However, one in five would choose a beauty clinic, salon or other location, or a home tooth whitening kit.

Over the last few years, the GDC has received hundreds of complaints from the public and dental professionals about tooth whitening which focus on the risk to patient safety from poor quality tooth whitening being carried out by untrained or poorly trained staff.

Gary Dickenson of Discus Dental, the company that developed and markets the Zoom! whitening system, said: 'This is great news. Our dentists tell us all the time that people are coming to them with burns to their gums or discoloured teeth after they've had tooth whitening in the local hairdressing salon or beauty clinic.

'We have been campaigning for a long time to have these places shut down, so we welcome the move by the GDC to clampdown on this "illegal" tooth whitening.'

Evlynne Gilvarry this week spoke on the topic on BBC News, explaining that the GDC is receiving complaints from people suffering from burning gums, sensitivity and damaged enamel after using some services in high streets and shopping centres.

This campaign was launch following the success of the trial campaign for the Professional range of products product which was supported with consumer research.

The campaign utilises bespoke creative material that Intentor's production team developed and it has since received European acclamation.

 A copy of the creative material produced and on air is available to view in the {Advertiser - Sample Campaigns} section of the site.

GSK launch new Sensodyne Repair and Protect campaign on the Intentor network.

This campaign was launch following the success of the trial campaign for the Sensodyne Total F product in 2009 and then the successful launch of the Rapid Relief campaign in conjunction with the TV activity in 2010.

A copy of the creative material produced and on air is available to view in the {Advertiser - Sample Campaigns} section of the site.

In the first case of its kind,he UK's dental regulator has successfully prosecuted a clinic's boss for 'illegally' performing tooth whitening.

The General Dental Council (GDC) regards this cosmetic treatment as the practice of dentistry and won its case against national chain, Style Smile Clinics.

Paul William Hill, 48, of Warrington, is director of PW Healthcare Consulting Limited (which trades nationally as Style Smile Clinics) and pleaded guilty to four offences, including practising dentistry while not registered as a dentist or dental care professional between 2 October 2010 and 11 March 2011.

Under the Dentists Act 1984, it is an offence for non-registrants to practise or be prepared to practise dentistry.

Mr Hill was ordered to pay a total of £6,265 in fines and costs and PW Healthcare Consulting Limited, which traded nationally as Style Smile Clinics, has been ordered to pay a total of £6,765.

The amounts include costs of £5,500 for the GDC.

The case took place at City of Westminster Magistrates Court in London,

The GDC launched the case last year after it received hundreds of complaints from members of the public and dental professionals about tooth whitening treatment being provided by individuals who are not registered dental professionals.

The GDC, which regulates all dental professionals in the UK, began criminal proceedings under the Dentists Act 1984 on the grounds that tooth whitening may only lawfully be provided by those who are registered dental professionals.

Charges relating to two other people and one other company have been adjourned until 18 May.

Chief executive and registrar of the GDC, Evlynne Gilvarry, says: ‘This case has significant implications for the dental profession and for public protection.

'The GDC will now consider its position carefully with regards to the hundreds of other complaints about the illegal practice of dentistry that it has received.

‘We are concerned about the risk to the public posed by such potentially hazardous treatment being provided by people without the training and qualifications necessary for registration as a dental professional.

We are delighted to announce that we have entered into a partnership agreement for the benefit of all Denplan member dentists.

For full details please www.denplan.co.uk/dentists/members/practice-and-business-support-services/digital-media-display.aspx

Global alternative asset manager The Carlyle Group (Carlyle) announced today that it has signed a binding agreement to acquire Integrated Dental Holdings (IDH), from Bank of America Merrill Lynch Capital Partners (BAML CP).

As a long term network partner and customer of Intentor 

We are delighted to announce the appointment of Mr L Barron as a member of the board of directors for Intentor Limited. His wealth of experience in design and Far East trading will be a valuable asset and will support our continued growth.

Simplyhealth new advertising campaign goes live on the Intentor network

More detail to follow soon

Intentor have launched a new website on 30 November 2010.

Full details to follow soon