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A case in point: some examples from our research

A case in point: some examples from our research

“As public sector budgets are squeezed we need to look for more and more ways to get ‘better bang for buck’. These screens in dental practices provide just that – they’re easy to set up, really effective and far cheaper, eyeball for eyeball – than any other medium.”

- by Dental Commissioning Officer - NHS Surrey  April 12, 2010


These brief examples give you an insight into patients? propensity to watch the screens, and the effects the on-screen promotions have on sales.

Let?s talk about how they could boost your education campaign, too.

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Example 1: sales effect, dental treatment

Treatment surveyed:? ?Teeth whitening procedure

Period: Six months to September

No. of practices monitored: 150

Results:

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Example 2: recall and experience

?Products surveyed: Four?well-known brands: electric toothbrush, ?toothpaste, chewing gum and mouthrinse

Period: August to July

No. of practices monitored: 160

No. patients interviewed: 3,400

Methodology: Exit interviews on leaving the surgery?

Results:

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Example 3: sales effect, mouth rinse product

Product surveyed: Branded mouth rinse

Period: 7 months - June to December

No. of practices monitored: 150

Results: