How does the Intentor service work?
““The service was excellent. We gave Intentor our existing poster adverts and they combined them with animation to reinforce the call to action. It was all very quick, efficient and cost effective.””
- by NHS Bristol 12 January 2010
On the surface, it’s very simple. Patients in the waiting room are naturally attracted to screens showing animated programmes (to be precise, on average 86 per cent of people watch the screens). The programmes are a careful mix of education, promotions and entertainment.
Dental patients are highly receptive to dental health messaging – and our research confirms they are ten times more likely to react to campaigns they see on the screens than those on posters and leaflets. Take a look at our brief case studies to find out more on this.
Our screens are currently broadcasting in over 1700 dental surgeries, with a combined footfall of 1,289,166 patients every month. Over 30 per cent of patients are accompanied, bringing the total potential audience for your messaging to over 1,675,916 people a month.
We manage the entire service for you, taking your campaign out to the practices you choose, so you don’t have to liaise with individual surgeries. We use ultra-modern digital platforms and super-fast networks. It’s very sophisticated, technically – but the only thing you need to think about is which campaigns you’d like to run, and where. We do the rest.
Promoting your campaigns
We can broadcast your existing campaign advertisements such as your TV or online reels. Or we can broadcast ‘stills’ you currently use in printed or ambient media – and add some animation if you like.
Alternatively we can create new material for you, under NHS branding guidelines, at a fraction of the cost of using a traditional marketing agency.
Each programme loop lasts 15 minutes, during which there are five minutes of educational messaging. This is carefully programmed among five minutes each of promotions and entertainment content. We will typically play out ten different 30-second campaign messages in each loop.
Have a peek at some sample videos.