Increase five-fold the impact of your public health campaigns
““We use the Intentor service to promote the ‘Stop Smoking’ campaign. We calculated the cost per person per viewing to be less then half that of any other medium – and twice as effective.” NHS communications officer”
- by NHS Dorset 07 August 2009
There’s excellent news for anyone responsible for promoting dental health messages to the public. You can now use highly-effective digital media messaging where it has the greatest effect – consumers sitting in dental waiting rooms.
You already understand how receptive audiences are to your messages while waiting for their appointment. Now you can increase recognition, awareness and understanding by an average of five times compared with using even the most eye-catching posters or leaflets.
The Intentor service provides large screens in dentists’ waiting rooms showing a carefully-programmed mix of educational messages, advertisements and entertainment. This blend is proven to ensure patients remain captivated by the messages.
The highly-targeted and receptive nature of the audience means you eliminate the wastage of broadcasting on TV or through generalist media. This is especially good news in the light of increasing budget constraints. Your campaigns could play out to over 1.7 million people every month – and this figure is constantly rising as more and more dental practices request the service.
You can update your messages quickly and easily, too, ensuring you always present accurate, up-to-date information, for example on patient entitlements.